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Will Lopez

Gusto
Head of Accountant Community
will.lopez@gusto.com

Gustologo
As the head of Gusto’s accountant community, Will advocates for, and helps identify more opportunities for accountants, bookkeepers, and other advisors to better support small businesses. He is inspired to build a community that can be a voice for small business owners and their transformational advisors to can create more value together. Through a deeper partnership with Gusto, a new era will begin where accountants at every level will be valued for all the hard work they provide to the clients who trust them most with all things people.

About Us: Gusto serves 200,000+ small businesses and 7,000+ accounting firms nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places.

Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.

Archived Webinars

HOW TO SELL PEOPLE ADVISORY SERVICES WITH GUSTO & IGNITION
Recorded Date June 22, 2022  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Business Management and Organization  Course Level Basic      Who Should Attend Bookkeeper, CPA - small firm, CPA - medium firm, Other     
INCREASE PAYROLL REVENUE 15X WITH THREE PRINCIPLES
Recorded Date April 25, 2022  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Specialized Knowledge  Course Level Basic      Who Should Attend Bookkeeper, CPA - small firm, CPA - medium firm, Other, Small Business Owner     
THE ULTIMATE GUIDE TO LEVERAGING A SOFTWARE VENDOR'S ACCOUNTANT-PARTNER PROGRAM
Recorded Date April 19, 2022  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Computer Software and Applications  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
HOW TO USE PEOPLE DATA TO DELIVER ADVISORY INSIGHTS
Recorded Date November 16, 2021  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Personnel/Human Resources  Course Level Basic      Who Should Attend Bookkeeper, CFO / Controller, CPA - small firm, CPA - medium firm, CPA - large firm, Small Business Owner     
TRANSFORMING PAYROLL COMPLIANCE FROM ZZZ TO THESE $$$
Recorded Date October 6, 2021  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Finance  Course Level Basic      Who Should Attend Bookkeeper, CFO / Controller, CPA - small firm, CPA - medium firm, CPA - large firm, Small Business Owner     
HOW TO UNLOCK YOUR FIRM'S CAPACITY FOR ADVISORY SERVICES
Recorded Date September 22, 2021  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Business Management and Organization  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
ENGAGEMENT LETTERS: YOU'RE UNDER CONSULTING RISK SINCE THE 1ST CLIENT SIGNED
Recorded Date January 27, 2021  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Business Management and Organization  Course Level Basic      Who Should Attend Bookkeeper, CPA - small firm, CPA - medium firm, Other     
MANAGING 2021 CONSULTING RISK WITHIN YOUR ENGAGEMENT LETTERS
Recorded Date January 13, 2021  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Auditing  Course Level Basic      Who Should Attend Bookkeeper, CPA - small firm, CPA - medium firm, Other     
SELLING ADVISORY: SUPPORTING CLIENT NEEDS IN A COVID LANDSCAPE
Recorded Date November 18, 2020  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Business Management and Organization  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
PIVOTING CLIENT ACCOUNTING SERVICES TO OFFSET THE COVID-19 IMPACT
Recorded Date September 22, 2020  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Business Management and Organization  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
THE RAPID RESPONSE ACCOUNTING TECH-STACK TO HELP YOUR CLIENTS DURING COVID-19
Recorded Date May 4, 2020  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Computer Software and Applications  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
PEOPLE PLANNING: ADVISING YOUR CLIENTS WITH PEOPLE-FOCUSED ADVISORY SERVICES
Recorded Date March 17, 2020  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Business Management and Organization  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
HOW TO INCREASE ADVISORY OPPORTUNITIES THROUGH S CORP (FORM 2553) CONVERSIONS
Recorded Date August 26, 2019  Cost Free Presentation Length 1.5 hours  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Management Services  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other     
CANNABIS ACCOUNTING SOFTWARE ISSUES
Recorded Date July 22, 2019  Cost Free Presentation Length 1.0 hour  CPE: Not available (archived webinars do not offer CPE credits)  Subject Area Computer Software and Applications  Course Level Basic      Who Should Attend CPA - small firm, CPA - medium firm, Other