Nikki Baird is Managing Partner at Retail Systems Research, an industry market intelligence firm specializing in the impact of technology on the extended retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written research and articles on topics ranging from omni-channel strategies, in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising, and loyalty and promotions management. She has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, Huffington Post, and National Public Radio.

About Us: RSR's analyst team has over 100 years of combined industry experience, across retail segments, from all sides of the world of retail technology, touching on all functions within the retail enterprise. We are retail industry experts, with backgrounds in innovation and experience with real-world business problems and technology solutions. Retail is in our blood. Since 2007 we’ve built a reputation of delivering insights with candor and honesty that help retailers and solution providers find greater success.