Jina is a consultant and speaker on diversity, inclusion, culture, and belonging. She creates training programs and workshops to help clients move forward in their D&I journey. She is a storyteller and speaks candidly about her experiences, hard lessons, and ‘aha’ moments that helped her understand the importance of individuality, the value of curiosity, and the courage it takes to “just” be yourself. Often described as “approachable” and “relatable” by her clients, she works with purpose and the intention of being engaging, practical, and immediately applicable to real-world situations. Jina draws from her unique background and mix of work experiences to offer examples and share insights designed to benefit everyone across the workplace ecosystem – executives, management, employees, and customers.

Previously, she was Principal Consultant at EtiennePartners (EP), a boutique consulting firm that offered a unique strategy development, workshops & coaching to leaders, executives and entrepreneurs. Co-founded with her husband, EP was a full-time partnership in both work and life. Although in different professions, their work often intersected around the importance of self-awareness in leadership and navigating conflict within teams. Combining their experiences, backgrounds, and work led to the development of their unique approach to D&I, which she continues to use in her practice today.

   

Aricia Shaffer's career has been dedicated to empowering individuals to find fulfillment in their professional lives.  For over two decades, she has leveraged her background as a therapist and educator to become a trailblazing force in the coaching world, known as the "Contrarian Coach."

Aricia's approach disrupts traditional career advice.  She believes true success isn't about chasing a singular passion, but rather exploring diverse options with curiosity and crafting work environments that thrive on individual strengths and values.  This client-centered approach helps individuals redefine success on their own terms, fostering a sense of engagement and fulfillment within their comfort zones.

Aricia's impact extends beyond individual coaching.  Recognizing the growing communication gap between generations in the workplace, she has partnered with corporations to bridge this divide.  Her expertise fosters collaborative work environments where diverse strengths are celebrated and synergy becomes the norm.

She’s a coach, a teacher, and an author. She recently collaborated with a group of other experts on the book, “Brewing Success: A Job Seeker’s Guide to Networking.”