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10 MARKETING GAME CHANGERS FOR CPA AND OTHER PROFESSIONAL SERVICE FIRMS

Cost Free
Presentation Length 1.0 hour

Recorded DateJuly 17, 2013
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaCommunications & Marketing
Course LevelBasic
Who Should AttendCPA - small firm
CPA - medium firm
Other
Series: Marketing, Sales, and Business Development
Course Description

Changing how you market your firm is a daunting task for CPA firms, but marketing as usual is actually becoming more and more unusual. Just when you thought you had your game plan figured out, along comes all of these new game changers like the explosion of mobile devices, the importance of content marketing, social media for lead generation, advanced marketing metrics possibilities, and a lot more. In this webinar, CPA marketing expert Alan Vitberg will discuss key game changers, their budgeting implications, and show examples of how CPA firms are responding.

Learning Objectives

  • 10 critical developments impacting the way firms are getting – and losing – new business opportunities

  • Where and how firms need to re-allocate marketing budgets and resources to accommodate the changing landscape of professional services firm marketing

  • How firms are complimenting – and enhancing – traditional rainmaking tactics with digital marketing strategies and tactics

  • How to create a marketing department and marketing capabilities that will make you an effective competitor in the game

  • What step or actions your firm should be taking right now to take advantage of competitors’ that are asleep at the wheel

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Testimonials
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Dianne, NM

"This course offered relevant and current information regarding the ever-changing landscape of marketing for any business, not just an accounting and tax practice. The wave of the future is internet based marketing and you can ride the crest if you follow the advise in this webinar."
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Hubert, FL

"The Webinar was absolutely fantastic. The Topics and the pointers were on Target; personally, for me it was a Confirmation and Attestation to me that the funds I've and currently Investing in Digital marketing is not shooting for a "pie in the sky". Thank you very much."
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Cynthia, CA

"I can see from this webinar that the future of advertising has and is changing. Thank-you for this timely subject."
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Carol, SC

"So glad I found CPAA. Every course I've attended has been remarkable. Keep 'em comming!"
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Karen, NJ

"It was well presented, clear, concise, and very informative."
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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Alan Vitberg

Vitberg LLC
Owner
avitberg@vitbergllc.com
(585) 425-2552

Vitberg

Seasoned, award-winning B2B/professional services marketing consultant. Author and speaker nationally recognized for marketing creativity and innovation. Specialist in lead generation strategies, tactics and campaigns; expert in installing inbound marketing programs (Certified HubSpot Partner and Inbound Marketing University Credentialed); and a specialist that helps clients laser focus marketing budgets for more ROI.

About Our Presenter

Vitberg
VitbergLLC was founded upon the belief that professional services firms don’t get enough ROI from their investment in marketing and business development. We’re focused on business development and top line growth for our clients. We have the experience and results – with both traditional and state of the art inbound marketing approaches and technologies- to turn investments in marketing into new business. We’ll roll up our sleeves and help you more leads, more new business and a bigger bang for your marketing buck.