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TOOLS TO BUILD (AND IMPLEMENT!) YOUR 2018 MARKETING STRATEGY

Cost Free
Presentation Length 1.0 hour

Recorded DateMarch 19, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

A strategic marketing plan addresses not only the key activities and objectives of your growth activities; it also sets your business up for success through accountability of deliverables. A good marketing plan will align tools with tactics that you can use to achieve your revenue goals.

This webinar will walk you through creating a marketing plan for 2018 and provide tools to keep it on track throughout the year, including a budget tracker and marketing calendar.

Learning objectives:


  • Identify Key Activities to Build a Marketing Plan for 2018

  • Setting Marketing Goals and KPIs to track progress

  • Understand Online Tools to Help Marketing Efforts

  • Obtain Marketing Templates to Keep Your Firm on Track

Not logged
PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
Linkedin

Kacee Johnson

Blue Ocean Principles
Strategic Advisor at CPA.com and Founder of Blue Ocean Principles
[email protected]
6196024821

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With 10 years of hyper-focused experience in accounting technology, Kacee Johnson has forged the way for numerous cloud providers in global market penetration. She is a strategic consultant and speaker on topics including business development, marketing, sales and cloud solutions at Accounting, Business, Legal and Technology conferences globally.

As the Founder of Blue Ocean Principles, a company that assists vendors in strategic market penetration to the accounting profession, Kacee works with both enterprise and start-up tech companies to help them better understand the accounting space, create pragmatic strategies for growth initiatives, and foster community engagement.

In 2018 Kacee joined the CPA.com team (an AICPA corporation) as Strategic Advisor to the Executive team where she works collaboratively with the vendor and thought-leader community. She also helps to develop thought leadership content for mass distribution, and organizes key high-level events for C-suite leaders. 

Kacee has been awarded the CPA Practice Advisor Magazines Top 40 Under 40 award since 2012 with designation under the Top 20 Under 40 Superstar Professionals in 2016 and 2017. She has been a member of the distinguished Top 25 Thought Leaders Symposium group since 2017, and is listed among the Most Powerful Women in Accounting. 

Kacee is a member of the Information Technology Alliance (ITA) and the American Marketing Association (AMA). She lives in sunny Southern California with her husband and daughter, where she is active in cleaning up the beaches, mentoring young professionals, and advocating for women in business and technology leadership roles.

About Our Sponsor

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TSheets is a time tracking application designed and engineered for companies across multiple industries that need to track, manage and report time. Utilizing web-based, cloud computing technology that integrates with multiple platforms, smartphones and software programs, TSheets provides a customizable alternative to paper timesheets and punch cards to streamline HR and IT roles for businesses of all sizes—from freelance shops to corporations employing tens of thousands.