What was once considered safe ‘bread & butter’ work for CPA’s and EA’s is now at risk from the Big 4. All four are now deliberately targeting smaller fee paying clients, using repetitive, clever marketing. Each month, my own small businesses receive multiple promotional emails from KPMG alone.
What’s more because of technology they are able to offer small business services for $2-400 per month and they have huge budgets to spend on promotion. And it’s not just KPMG, EY and PWC are engaged in the same activity and they are passionate.
Combined with a suggested nosedive in compliance fees, what can you as a CPA or EA do in the face of this mounting pressure to protect your clients? This webinar answers these questions and more.
Discover what the Big 4 are doing and see for yourself how they are doing it.
Discover their pricing models.
Learn how the software giants are adapting their strategies.
Lessons from the top 4 - learn respond win.
Take away proven tactics you can deploy.
myfirmsapp.com
VP International Marketing & Communications
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(347) 748-9098
David Oliver MCIM. Founding director Insight Marketing International, author of 14 books including Sunday times Titles in 29 languages; David has spoken to over 300,000 delegates. He has been described by some, as a ‘prophetic voice’ into the accounting & legal world. Seeing the future for the profession (often well ahead of others) David and the team have consistently revealed future threats and opportunities, and then through seminars, webinars and written content; empowered and inspired the early adopters to embrace that change, and encouraged and equipped the late adopters to catch up. Making Business Life better for thousands of accounting firms, their clients and their staff. As well as running his own successful businesses in marketing for professionals and software applications; for over 3 decades David has been in demand internationally as keynote speaker and thought leader for accountants, book-keepers and finance professionals. Working with Top 100 firms and countless regional and owner managed local firms; David’s passion is to unlock the future for accounting firms. His practical motivating and inspiring style empowers accountants to understand and then use the latest technology; ensuring those firms build irreplaceable, value added long-term relationships with their staff, customers and prospective customers. Making business growth and client retention affordable achievable and even enjoyable Delegates say of David ‘Listen to Him and your firm will never be the same again, put his ideas in to practice and watch your firm flourish’ Recent Keynote and thought leading presentations include; ACCA ICAEW ICPA BCMS 2020 AVN Accountex, Peak performance, Menzies, McIntyre Hudson, Haines Watts, Carpenter Box, HSC, Microsoft, HBOS, Lloyds Bank